Frank Luntz


Frank Luntz

Author, political consultant and pollster


Monday, November 2, 2009
12:00PM – 1:15PM


The Pavilion at Belo Mansion
2101 Ross Avenue
Dallas, TX 75201

Complimentary valet parking and underground
self-parking are both available at the Olive Street

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Frank Luntz is one of the most honored communication professionals in America today.  He has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade.  He has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance including General Motors, Federal Express, Disney, American Express, AT&T, Microsoft, Lowe's, Pfizer, Kroger,  McDonalds, the U.S. Chamber of Commerce, the National Association of Manufacturers, and the Business Roundtable.  In some capacity, he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers. 

His "Instant Response" focus group technique has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline.   He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O'Reilly Factor, Tavis Smiley, Montel Williams, and Hardball.  He also served as a consultant to the award-winning NBC hit show The West Wing

More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. In 2008, he was the "Focus Group Czar" for Fox News, conducting over 40 sessions in 14 states, as well as co-hosting four live hour-long prime time specials and dial sessions during every debate.  He was a primary night and election night commentator for Nightly News with Brian Williams on MSNBC in 2000 and for Hardball in 2004.  His recurring segments on MSNBC/CNBC, 100 Days, 1000 Voices, won the coveted Emmy Award in 2001.  He has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.

He is the author of The New York Times best seller Words that Work: It's Not What You Say it's What People Hear.  Now out in paperback, the book explores the art and science of language creation.  His latest book, What Americans Really Want … Really addresses the private hopes, dreams and fears of the American people. 

When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship.  He received his Doctorate in Politics at the age of 25 from Oxford University. In the spring of 1993, he was named a Fellow at Harvard University's Institute of Politics, the second youngest individual ever to receive this honor.